Two key themes permeate this book. First, retention matters. A continual effort to replace departing workers—to keep the revolving door full, instead of stopping it altogether—is bleeding organization dry. It’s expensive to constantly replace people. The cost of attracting, recruiting, hiring, training, and getting new people up to speed is tremendously more costly as well as tremendously more wasteful than most realize.
Second, productivity and profitability is directly tied to retention. Studies from the Gallup organization show that employees who have an above-average attitude toward their work will generate 38 percent higher customer satisfaction scores, 22 percent higher productivity, and 27 percent higher profits for their companies.
In this book, you’ll read about companies with work environments that attract and retain people—and where people are willing to give their best. These environments aren’t expensive. In fact, they save money. In many cases, they tremendously improve retention and productivity without lavish salaries or bonuses. And they certainly lower the expense of continually hiring and training new people.
